Book Review ~ The Mouse Charmers by Anuradha Goyal

The Mouse Charmers: Digital Pioneers of India

Anuradha Goyal

Before I started reading Anuradha Goyal’s “The Mouse Charmer: Digital Pioneers of India”, I went through some of the reviews that were already up on the internet. One reviewer suggested to  keep a pencil in hand as the books contains lot of information. I followed the advise, but by the time I finished reading the book, I had landed up underlining almost the entire book!!!!

The Mouse Charmers (Google Image)

Anuradha’s Mouse Charmer is not just a bag full of information on the digital pioneers, but the story of India’s successful digital entrepreneurs put together in the most systematic and innovative way.

Anuradha, herself a pioneering blogger from India and successfully running three blogs for over a decade, covering diversified areas like travel, innovation and book reviews. In her book she shares the behind the scenes stories of successful digital enterprises like Flipkart, Zomato, Make My Trip, Indibloggers, etc.

Today, the urban Indian is well aware of the digital business and ordering things via the Flipkart or glancing through the menu in Zomato has been a daily routine for the netizens of India.

Only a few bother to think about the secret behind these successful online brands, this is where Anuradha’s, The Mouse Charmers, comes in. The story of successful people harnessing the power of the mouse and turning the ancient land of snake charmers to the modern land of mouse charmers.